Lego sets have come a long way since my brothers and I had Lego sets in the UK. Lego UK is an off-shoot of the original Danish firm called Lego, however, Lego UK may just as well be thought of as a separate firm in its own correct. These days Lego sets are a great deal better only boxes of interlocking building blocks, Lego sets are themed now to make them more applicable to a child’s particular interests. Lego is seeing a resurgence.
The name ‘Lego’ is not a genuine word, not even in Danish. Rather it is an acronym of two Danish words “leg godt”, which mean “play well”. It is Lego Group’s name and part of the emblem of the Lego Group.
The Lego shope Group was the brain child of Ole Kirk Kristiansen in 1932 and the Lego company has remained in the Kristiansen family’s hands until today. The current owner of the Lego Group is Kjeld Kirk Kristiansen, a grandchild of the company’s founder.
Lego’s mission statement is the same the whole Lego Group worldwide and that is to:
‘Inspire and develop the builders of tomorrow’
UK Lego explains this by stating that their essential goal is ‘to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility’.
The Lego Group now has more than 130 subsidiaries and branches all around the world, one of which is Lego toys UK. From its unassuming beginnings in a small Danish carpentry workplace in Bilund, the Lego Group has evolved into the fifth largest toy maker in the world, although it is still headquartered in Bilund.
The basic building block of the Lego Group is the famous eight-stud Lego block, which has remained unchanged since 1958. In fact, it is unlikely to ever be modified since it has been calculated that there are more than 900 million different ways of combining only six of these blocks together.
Over 900 million different ways of mixing merely six Lego building
blocks of one size and one colour!
Think about the possibilities if you give a child a box of Lego building blocks
of diverse sizes and colours.
Lego takes education very seriously and since the Seventies, the Lego Group has spread its product range to include younger and older people, The Duplo block is for pre-school children and are substantial enough for small hands to manipulate and too substantial to swallow.
For older children, teenagers and adults, there are electric motors that can be incorporated into models which can be controlled by computer. One famous British TV presenter contacted Lego for help in constructing a house from Lego to live in.
In fact, this full-size, twenty foot tall, house was built by 1,000 volunteers using 3,300,000 bricks and everything is made from Lego building blocks. Yes, everything, including a flushing toilet, a sink with taps, the cat and the bread bin.
For More Information Visit: http://shop-lego.co.uk